Gen Z doesn’t hate advertising - they just hate boring brands. They’ve grown up seeing it all, so they value authenticity, humour, and real connection over polish and sales talk. To reach them, small businesses should focus on storytelling, behind-the-scenes content, and genuine interaction. Forget “Buy Now” energy - show your personality, your values, and let your audience in on the story. That’s how you turn followers into fans.

If your feed is full of “buy now” posts and discounts and you’re wondering why no one’s engaging, here’s the deal: in 2025, people are tuning out the sales pitch. The businesses cutting through aren’t shouting louder, they’re telling better stories. Customers don’t just buy products, they buy how those products make them feel. Share the messy behind-the-scenes, the why behind your biz, the human moments. That’s what makes people connect (and eventually buy).

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